The birth of a famous perfume in Grasse
It was the famous fashion designer journey to Grasse, the world’s perfume capital, which gave rise to the famous No. 5.
In fact, in 1921 she met the parfumier, Ernest Beaux, and asked him for “A feminine perfume with a feminine fragrance”.
Two series of samples numbered from 1 to 5 were presented to her.
And that’s how the fashion designer came to choose No. 5.
While its bottle has changed appearance five times since its creation, it has remained the most sold perfume in France for many, many years.