About CRT Côte d’Azur France
The Comité Régional du Tourisme (CRT) CÔTE d’AZUR FRANCE chaired by David Lisnard, who is also Mayor of Cannes, is the institutional body that manages the CÔTE d’AZUR FRANCE brand and the territorial marketing agency officially in charge of implementing the promotional strategy for the CÔTE d’AZUR FRANCE destination on both national and international markets. It is essentially composed of three sections, Offer Marketing, Content Marketing and Sales Marketing and relies on around one hundred actions each year; finally, it develops the CÔTE d’AZUR FRANCE brand and the licensing strategy for the creation of the CÔTE d’AZUR FRANCE COLLECTIONS.
2018 : #CotedAzurFrance, une destination innovante et agile pour des résultats concrets en termes d’accroissement de la fréquentation touristique et de retombées économiques. Bilan des opérations et chiffres clés disponible sur 👉 https://t.co/voEQB7C68N @davidlisnard @ca_ginesy pic.twitter.com/0M6qTmYii7— CRT Côte d'Azur (@ProCotedazur) June 14, 2019
Institutional body responsible for promoting Côte d’Azur
The CRT Côte d’Azur France works in close collaboration with all tourism stakeholders, including elected officials, institutions and professionals, as part of a territorial marketing approach that benefits the entire Côte d’Azur.
Through its expertise and know-how, the CRT actively intervenes in and supports major projects carried out by the entities and territories in the region in the fields of sport, culture, protection of territories… within the framework of specific partnerships.
It also ensures that the balance between coastal and mountain areas is maintained through the CÔTE d’AZUR FRANCE and ALPES brands, and that the destination’s constituent sectors, structured by the Côte d’Azur France Clusters (sport, culture and MICE), are developed.
Its network of ambassadors spreads a positive and dynamic image of the CÔTE d’AZUR FRANCE destination through social networks and promotes the tourist, heritage and cultural wealth of the territory.
Institutional startup promoting the territory!
“I view this agile, ultra-operational and very flexible structure as an institutional startup. It drives collective dynamics among socio-professionals and creates permanent links between private and public players working to increase tourist numbers. It is currently the most suitable tool for capturing, convincing, converting and building customer loyalty in a regional environment, where the three global brands “Provence”, “Alpes” and “Côte d’Azur France” are now ready to demonstrate their synergy on an international scale!”
David Lisnard, Chairman of the CRT CÔTE d’AZUR FRANCE.